There goes the Spider-Man

Five alternate titles for this post:
1. What a Tangled Web We Weave (too obvious)

2. There goes the Sell-Out, Man (possibly misleading--the sell-out still exists in some form. Also, this requires knowledge of the reference to the old theme song, and that might be a little dated. The title I went with makes sense even if the reader doesn't get the reference.)

3. Meltdown for Spidey Advertising Plan (this was good, but maybe too subtle--perhaps people aren't aware that Spidey is radioactive)

4. Back-up plan is to have "Be the next Spiderman" contest with the Albuquerque Isotopes (again, radioactivity joke too subtle, and it just doesn't read as funny as it should)

5. I just don't get it

And with the last alternative title, Baseball Widow approaches her topic. . .

I just don't get it. The uproar over the Spiderman advertising on the field seems bizarre to consider while I'm watching the Odor Eaters Fantastic Feat and the AFLAC Trivia Question during the Braves' away game at PETCO park or Coors field. The game is commercialized, and it's not going to change. As a matter of fact, I'd rather have more in-game advertising than 500 trajilliondy commercial breaks.

What's the big deal about putting something on the bases? Okay, aside from the fact that it's against the rules? I think it's much less intrusive than a screen graphic. Of course, there are even better alternatives. Baseball Hubby suggested an armpatch, but I think it would be disrespectful to the memories of those who have been honored by armpatches in the past, essentially equating their accomplishments with a movie. I've always thought that someone should utilize the grass and have an ad mowed in. (MIT took this step one further by seeding the Harvard football stadium so that the letters MIT grew as a patch across the field.)

Honestly, my real question for Spiderman 2 is, why bother? Seriously, this is a highly anticipated movie. It needs very little advertising. Some cool trailers, a few billboards, and you're good to go. Baseball Widow formerly worked in a large New York advertising firm, and if there's one thing she learned, it's nothing. . . No, really, I learned that no one really understands advertising. No one knows what works or why, or if anything works at all. Who knows? Maybe some new psychological studies have evidenced that advertising on baseball bases is the most highly effective form of coercive advertising. I doubt it, though. Besides, who watches baseball anyway? It has incredibly low TV viewership. Why not buy another commercial on the last Friends?

Which brings me to my last alternative title for this post:
Could I be any more apathetic?